Monday, 11 November 2013

Typography

Typeography is the design and style of a font. The font look as well as spacing and overall image of the font is taken into account when making a typeface. Typography has become a big thing in mass communication and ised used in various types of broadcasting.
The main types of typography in terms of modern fonts are: serif font and sans serif font.



Serif typeface: i.e 'Times new Roman'
Serif typefaces are fonts which usually have have a stroke at the end of each letter or nurmerical unit. Serif typeface has been used for as early as the 14th century and usually makes a media text look older or more dramatic or "gothic". Serif texts are usually printed as they are much easier to read on paper than on a computer screen.



Sans Serif: i.e 'Arial'
Sans serifs fonts are usually look less hand written and do not have the flicks at the end of letters and symbols. This often makes them look more simplistic which also makes it easier to read on screen. Sans serif is a popular tpyeface because it was originally used to draw ephasis on words ebcause of the darker appearence in letters.

Evaluation
I think I will use a mixture of both Serif and Sans serif fonts to create some contrast in my magazine which will make it look more interesting whereas using all one font which may make it look boring. Using a variety of fonts will draw readers to different sections of the cover furthermore most of the magazine covers I analysed that looked more proffesional used a variety of fonts on the cover.

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